Get set. Go.
Apia
Being Australia’s leading insurer for over 50s is bittersweet.
On one hand, you’re a market leader. On the other, you're forever linked to imagery of old people. That’s why Apia needed a refresh to distance them from knitting needles and land a new message - we’re not just for pensioners, we’re for everything that’s possible over the age of 50.
“Too long we've been showcasing we are for ‘old people’. This advertising will certainly turn that view on its head”.
— Katie Williams, Manager of Customer Value