Famous Fifteens
Bundaberg Rum
Despite being Australia's most famous "cocktail", research found something crazy about the classic Bundaberg Rum & Cola.
People didn’t know how to make it (even though the recipe is literally in the name). So, to educate Australia we created a series of spots (during peak COVID-19 restrictions) to show how to mix, no matter the occasion. Funnily enough, it ended up being Bundaberg Rum’s most effective campaign since 2009.
The approach was so effective we used it to launch the limited edition Bundaberg Rum & Sarsaparilla.
Unfortunately, the bear paw was actually harmed in the making of this commercial.
“Our most effective campaign in over a decade”
— Clara Lee, Senior Insights Manager