Citrus Highball
Jim Beam
Do you remember your first TV commercial?
Mine was a global spot to launch the Jim Beam Citrus Highball and featured Mila Kunis and a CGI block. It ended up being translated into three languages, ran on four continents and was seen playing at Copenhagen airport with Danish subtitles.
The campaign helped Beam Suntory increase global sales by 3%. Anecdotally, every time it aired bourbon consumption by women and “young drinkers” spiked dramatically. I still don’t know how I feel about that.