One Night in Mexico
Goodman Fielder
Goodman Fielder wanted to launch a new taco kit in a “non-FMCG way”.
So, we choreographed an underground taco battle to one of the biggest tracks in music history. Obviously.
Just 13 weeks after the TVC aired, One Night in Mexico reached its entire 12-month market share target of 8%.
Within 6 months, 6.5 million units were sold. That's a lot of tacos.
“A bold, memorable and engaging TV idea – and he sold it in to us by dancing the ad in front of my team”
— Katyana Armen, Marketing Manager at Goodman Fielder
“I bloody love it. Only ad I've seen with an idea for months”.
— ‘yay’ on Campaign Brief