Bundy Mixer
Bundaberg Rum
Getting men to not just watch women's sport…but closely follow and celebrate every single moment.
How do you get more eyes on NRLW? You focus on something that levels the playing field between men and women. Cold, hard statistics. After all, a try or tackle is the same regardless of gender. So, working with the NRL, we launched the world’s first mixed gender fantasy league. Over 13,000 people took part – and became NRLW fans without even realising it.
“This is women’s sport sponsorship best-in-class. It addresses systematic inequalities but entertains at the same time.”
— Rebecca Sowden, Women’s Sport Director at WeAreFearless & former NZ Football Fern