The Darkest Show
The Kraken Rum
This is the story of a night I can’t even tell you about.
The Kraken Rum is darker than the deepest ocean. That’s because it’s stained with the ink of the mythical Kraken. To prove just how dark it is we put on The Darkest Show – a night where some of Australia’s biggest comedians could joke about anything. Seriously. In fact, the darker the better.
I'm not joking
〰️
I'm not joking 〰️
I want to tell you all about the night…but I can’t. We signed non-disclosure agreements, confiscated phones and locked the doors to sink any chance of the comedians getting cancelled. But no one said anything about pixelated faces…
We laughed. We cringed. We sold tickets out in 36 hours.
“I’m going to hell for laughing so hard”
“That was offensively funny sh*t”
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“I still can’t believe Eric convinced me to do this. I’m glad he did. We’re doing it every year now, bigger and darker.”
— Thomas Ansell, Senior Brand Manager at Proximo Spirits